The CEO and his top managers have asked themselves two important questions: (a) do customers value what the company is providing?; and (b) can the company make money doing that? This group is developing a ________.

Exam 2 Practice

Quiz
•
Hospitality and Catering
•
University
•
Hard

Mahima Hingoraney
Used 3+ times
FREE Resource
21 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Strategy
Competitive advantage
Business model
BCG matrix
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Defining the organizational mission forces managers to identify what ________.
Its competitive advantage is
The organization is in business to do
Its capabilities are
Pending legislation will affect the organization
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Computer peripherals provider Ascent plans to enter a new market in another country. Which one of the following represents a threat for Ascent?
Ascent's profit margin in the previous year was its lowest on record and it will require long-term planning to improve margins.
Ascent lacks the resources to enter the market on its own and has to find a partner in the new market.
Ascent will have to plan its entry carefully as the laws in the country do not favor foreign businesses.
Ascent needs to improve its service capabilities in the new country as this is an important source of revenue.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Heavy investment in ________ will help take advantage of the market's growth and help maintain high market share.
Cash cows
Stars
Question marks
Dogs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When the price of beef skyrockets, consumers switch to pork and chicken. This demonstrates ________.
The threat of new entrants
The threat of substitutes
The bargaining power of buyers
The bargaining power of suppliers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a strategic disadvantage of being a first mover?
Least opportunity to build customer loyalty
Risk of competitors imitating innovations
No cost and learning benefit
No control over resources
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements accurately defines work specialization?
It is the basis of grouping jobs together.
Individual employees specialize in doing part of an activity rather than the entire activity.
It is the line of authority extending from upper organizational levels to the lower levels.
It clarifies who reports to whom.
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