Foundations of Product Management Quiz

What is the primary purpose of market research?

• To analyze competitors

• To collect, analyze, and interpret information about a market

• To create advertisements

• To forecast sales

Which of the following is a type of primary research?

• Industry reports

• Surveys

• Academic studies

• Government data

Customer personas are based on which of the following?

• Assumptions about customers

• Fictional characters created for marketing

• Real data and research about ideal customers

• Social media influencers

What is the first stage of the customer journey?

• Purchase

• Retention

• Consideration

• Awareness

Which technique is used to gather qualitative insights from a small group of people?

• Surveys

• Focus Groups

• Observations

• Secondary Research

What is a common tool for monitoring customer sentiments on social media?

• A/B Testing

• Heatmaps

• Brandwatch

• SWOT Analysis

Which of the following is NOT a stage in customer journey mapping?

• Awareness

• Purchase

• Analysis

• Retention

What is the main goal of identifying customer pain points?

• To increase brand awareness

• To enhance product features

• To solve specific problems customers face

• To reduce marketing costs

A/B testing is primarily used for which purpose?

• To identify market trends

• To compare different versions of a product or marketing message

• To gather demographic data

• To analyze competitors

What type of research involves analyzing existing data?

• Primary Research

• Secondary Research

• Qualitative Research

• Quantitative Research