Sports Marketing Review Chap 1
Flashcard
•
Business
•
9th - 12th Grade
•
Medium
Shenequa Douglas
Used 1+ times
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15 questions
Show all answers
1.
FLASHCARD QUESTION
Front
Demography
Back
Common characteristics of a group, such as age, marital status, gender, and income level
2.
FLASHCARD QUESTION
Front
Discretionary income
Back
The amount of money people have available to spend after paying for life's necessities and other fixed expenses
3.
FLASHCARD QUESTION
Front
Distribution
Back
Involves the locations and methods used to make products available to customers
4.
FLASHCARD QUESTION
Front
Entertainment is...
Back
Some type of performance that people are willing to spend their money and free time to watch
5.
FLASHCARD QUESTION
Front
Entertainment marketing is...
Back
Influencing how people choose to spend their time and money on entertainment
6.
FLASHCARD QUESTION
Front
Gross impression
Back
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or artist
7.
FLASHCARD QUESTION
Front
Marketing is...
Back
The creation and maintenance of satisfactory exchange relationships
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