
Customer Segmentation Quiz
Authored by Jennifer DiPietro
Business
12th Grade
Used 1+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of customer segmentation?
To eliminate customer feedback
To reduce marketing costs
To increase the number of products
To group customers based on shared characteristics
Answer explanation
The primary purpose of customer segmentation is to group customers based on shared characteristics. This helps businesses tailor their marketing strategies and improve customer engagement.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of customer segmentation?
Demographic Segmentation
Geographic Segmentation
Financial Segmentation
Psychographic Segmentation
Answer explanation
Financial Segmentation is not a recognized type of customer segmentation. The main types include Demographic, Geographic, and Psychographic Segmentation, which categorize customers based on specific characteristics.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does demographic segmentation focus on?
Customer purchase history
Device and software usage
Customer interests and values
Shared characteristics like age and gender
Answer explanation
Demographic segmentation focuses on shared characteristics like age and gender, allowing marketers to tailor their strategies to specific groups based on these traits, unlike the other options which consider different factors.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does customer segmentation enhance customer experience?
By ignoring customer feedback
By reducing product quality
By offering generic products
By tailoring marketing messages to customer needs
Answer explanation
Customer segmentation enhances customer experience by tailoring marketing messages to customer needs, ensuring that communications resonate with specific groups, leading to increased engagement and satisfaction.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between customer segmentation and market segmentation?
Customer segmentation is more general
Market segmentation focuses on individual customers
Customer segmentation deals with a part of the market
Market segmentation is a subset of customer segmentation
Answer explanation
Customer segmentation focuses on dividing a specific part of the market based on characteristics, while market segmentation is broader, encompassing the entire market. Thus, customer segmentation deals with a part of the market.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which segmentation type considers customer purchase history?
Technographic Segmentation
Geographic Segmentation
Demographic Segmentation
Behavioral Segmentation
Answer explanation
Behavioral Segmentation focuses on customer behaviors, including purchase history, to tailor marketing strategies. This type of segmentation helps businesses understand how past purchases influence future buying decisions.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a benefit of customer segmentation?
Decreased customer loyalty
Enhanced customer relationship and brand loyalty
Increased marketing costs
Reduced sales
Answer explanation
Customer segmentation allows businesses to tailor their marketing efforts, leading to enhanced customer relationships and increased brand loyalty. This targeted approach helps meet specific customer needs effectively.
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