MM Quiz II

Identify the Product Level.

• Augmented Product

• Potential Product

• Improved Product

• Expected Product

When Coca-Cola launched "Coke Zero" alongside its classic "Coca-Cola," the motive of the company was:

• Increasing product mix width

• Increasing product mix depth

• Increasing product mix consistency

• Product line contraction

Dibya has been tasked to estimate the breakeven price per unit for a Snacks Company, whose fixed costs are around $100,000, variable cost per unit is $20, and expected volume is 10,000 units.

What would be the breakeven price per unit?

• $25

• $30

• $40

• Nahi maalum lmao

A luxury watchmaker like Rolex uses a pricing strategy that focuses primarily on the status of the customer, rather than just the cost of production. This is an example of:

• Cost-Plus Pricing

• Perceived Value Pricing

• Competition-Based Pricing

• Penetration Pricing

With reference to the Nalli Silk Sarees Case , Which of the following best characterizes Nalli’s advertising and promotion approach?

• High spending on mass media and outdoor ads

• Reliance on word-of-mouth and no discount sales

• Aggressive festival season discounting
  

• Buy-one-get-one-free schemes across categories