Marketing Quiz

Which of the following is a stage in the product life cycle?

• Introduction

• Innovation

• Imitation

• Integration

What does USP stand for in marketing?

• Unique Selling Point

• Universal Selling Plan

• Ultimate Sales Pitch

• Unilateral Selling Process

What is one benefit of e-business?

• Global reach

• Local limitation

• Increased paperwork

• Higher costs

Which issue is NOT mentioned as affecting the marketing mix?

• Cultural

• Social

• Political

• Weather

What is one way to evaluate the effectiveness of a business's marketing mix?

• By checking the weather

• By seeing if objectives are SMART

• By counting the number of employees

• By looking at the color of the logo