Évolution du Marketing

Évolution du Marketing

Vocational training

10 Qs

quiz-placeholder

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Évolution du Marketing

Évolution du Marketing

Assessment

Quiz

English

Vocational training

Practice Problem

Medium

CCSS
RI. 9-10.2, RI.11-12.8, RI.11-12.2

+7

Standards-aligned

Created by

Marie SILLARD

Used 1+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main characteristic of Marketing 1.0?

The main characteristic of Marketing 1.0 is product orientation.

The main characteristic is market orientation.

The focus is on customer satisfaction.

Marketing 1.0 focuses on long-term relationships.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Marketing 2.0 changed the relationship between companies and consumers?

Marketing 2.0 has changed the relationship between companies and consumers by promoting interaction, engagement, and co-creation of value.

Marketing 2.0 has made companies less accessible to consumers.

Marketing 2.0 has eliminated co-creation of value.

Marketing 2.0 has reduced interaction between companies and consumers.

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes Marketing 3.0 from the previous two?

Marketing 3.0 ignores social values.

Marketing 3.0 focuses on human values and social responsibility.

Marketing 3.0 is identical to Marketing 2.0.

Marketing 3.0 focuses solely on sales.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did companies start personalizing their advertisements in Marketing 2.0?

To comply with government regulations.

To better target consumers and improve engagement.

To reduce production costs.

To increase the number of products offered.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role do social causes play in Marketing 3.0?

Social causes strengthen consumer engagement and foster an emotional connection with brands.

Social causes are only related to traditional advertising.

Social causes decrease consumer interest in brands.

Social causes have no impact on modern marketing.

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the implications of personalization in Marketing 3.0?

An increase in production costs

The implications of personalization in Marketing 3.0 include increased customer engagement, a better user experience, and strengthened brand loyalty.

A decrease in customer satisfaction

A standardization of products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How was Marketing 1.0 less competitive?

Marketing 1.0 focused on customer loyalty.

Marketing 1.0 was less competitive because it did not take into account consumer needs and lacked personalization.

Marketing 1.0 was focused on precise market segmentation.

Marketing 1.0 used advanced technologies to target consumers.

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