Évolution du Marketing

What is the main characteristic of Marketing 1.0?

• The main characteristic of Marketing 1.0 is product orientation.

• The main characteristic is market orientation.

• The focus is on customer satisfaction.

• Marketing 1.0 focuses on long-term relationships.

How has Marketing 2.0 changed the relationship between companies and consumers?

• Marketing 2.0 has changed the relationship between companies and consumers by promoting interaction, engagement, and co-creation of value.

• Marketing 2.0 has made companies less accessible to consumers.

• Marketing 2.0 has eliminated co-creation of value.

• Marketing 2.0 has reduced interaction between companies and consumers.

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

What distinguishes Marketing 3.0 from the previous two?

• Marketing 3.0 ignores social values.

• Marketing 3.0 focuses on human values and social responsibility.

• Marketing 3.0 is identical to Marketing 2.0.

• Marketing 3.0 focuses solely on sales.

Why did companies start personalizing their advertisements in Marketing 2.0?

• To comply with government regulations.

• To better target consumers and improve engagement.

• To reduce production costs.

• To increase the number of products offered.

What role do social causes play in Marketing 3.0?

• Social causes strengthen consumer engagement and foster an emotional connection with brands.

• Social causes are only related to traditional advertising.

• Social causes decrease consumer interest in brands.

• Social causes have no impact on modern marketing.

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

What are the implications of personalization in Marketing 3.0?

• An increase in production costs

• The implications of personalization in Marketing 3.0 include increased customer engagement, a better user experience, and strengthened brand loyalty.

• A decrease in customer satisfaction

• A standardization of products

How was Marketing 1.0 less competitive?

• Marketing 1.0 focused on customer loyalty.

• Marketing 1.0 was less competitive because it did not take into account consumer needs and lacked personalization.

• Marketing 1.0 was focused on precise market segmentation.

• Marketing 1.0 used advanced technologies to target consumers.

How did brands begin to understand the individuality of consumers in Marketing 3.0?

• Brands ignore consumer data.

• Brands use mass marketing methods without personalization.

• Brands focus solely on traditional advertising.

• Brands have understood the individuality of consumers by using analytical data and adopting customer-centric approaches.

What is the impact of personalization on customer loyalty in modern marketing?

• Personalization is only beneficial for large companies.

• Personalization has no effect on customer loyalty in traditional marketing.

• Personalization decreases customer loyalty by making experiences too complex.

• Personalization increases customer loyalty by creating unique and relevant experiences.

What are the main differences between Marketing 2.0 and Marketing 3.0?

• Marketing 2.0 only uses traditional channels, while Marketing 3.0 uses digital platforms.

• Marketing 2.0 does not take social causes into account, unlike Marketing 3.0.

• Marketing 2.0 focuses on consumer engagement, while Marketing 3.0 emphasizes human values.

• Marketing 2.0 is sales-oriented, while Marketing 3.0 focuses on customer loyalty.