Other tools

Definition of _____:

This is one of the most popular web analytics platforms, providing insights into website traffic, user behavior, conversion tracking, and more. It helps businesses track and analyze their online presence to make data-driven decisions.

• Google Analytics

• Google Tag Manager

• Google Search Console

• Google Trends

Definition of _____:

This tool allows marketers and developers to manage and deploy marketing tags (snippets of code) on a website without modifying the code directly. It works seamlessly with Google Analytics and other tracking systems.

• Google Analytics

• Google Tag Manager

• Google Search Console

• Google Trends

In GTM, Tags are:

• Rules or conditions

• Code snippets

• Values or specific info

True or false: Triggers are values or specific info that GTM can use when evaluating triggers or firing tags. Examples include URL parameters, click text, and custom values.

• True

• False

In GTM, when you want to specify waht / when / how a tag to start getting info, you use a:

• Tag

• Trigger

• Variable

True or false: Google Search Console helps you monitor, maintain, and optimize your site’s performance in Google Search. It's crucial for improving SEO, identifying indexing issues, and understanding how Google views your website.

• True

• False

• Having a low average ranking of your page in search results is

• a postive result

• A negative result

• True or false: A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

• True

• False

• True or false: You would use GTM for viewing internal and external links to understand site authority, link distribution, and build effective link strategies.

• True

• False

• True or false: You would use GSC for tracking clicks, impressions, click-through rates (CTR), and average position for your website's pages and keywords in Google search results

• True

• False