Trends and Fads

It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.

• Trend

• Fad

It is a short-lived idea or temporary event that is usually called as a “flash in the pan.”

• Trend

• Fad

When it reaches a certain point of popularity, it declines and eventually disappears and dies in the market.

• Trend

• Fad

Its influence spreads across many sectors in the society.

• Trend

• Fad

What is the stage of identifying a trend that involves the early adopters participating together with the innovators to increase the perceptibility or viability of the trend?

• 
  Fringe State

• 
  Mainstream

• 
  

  Trendy