MK 270 Exam Review SET 4

The (a)   mix includes all the tools a company uses to communicate with consumers.

Brand differentiation helps customers remember and prefer a product.

• True

• False

What is the last stage in Maslow’s Hierarchy of Needs?

• Esteem

• Safety

• Self-actualization

• Social

Safety needs come before esteem needs in Maslow’s hierarchy.

• True

• False

(a)   occurs each time an ad is displayed in digital marketing.

A strong brand can lead to customers paying a (a)   price for products.

Omni-channel marketing involves integrating online and offline marketing strategies.

• True

• False

Which of the following is a benefit of market segmentation?

• Higher production costs

• Improved marketing efficiency

• Increased product standardization

• Fewer marketing channels

A short-term promotion designed to boost immediate sales is called (a)   .

The first stage of the buyer decision-making process is:

• Information search

• Evaluation of alternatives

• Problem recognition

• Purchase decision