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Marketing - Chapter 12 - Review

Authored by Thu Hà Lưu

Hospitality and Catering

University

10 Questions

Used 1+ times

Marketing - Chapter 12 - Review
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1.

DRAW QUESTION

3 mins • 1 pt

Draw the process between consumers and seller of click and mortar business.

Media Image

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is click and mortar business?

Businesses that involve selling things on the internet (e-commerce business).

Businesses that involve selling things in physical stores.

Businesses that involve selling things in physical stores as well as on the internet (e-commerce business).

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is brick and mortar business?

Business with only physical stores

Business with only online stores

Business with both physical and online stores

4.

LABELLING QUESTION

1 min • 1 pt

Arrange the following labels into the process.

a
b
c
d
Online store
Physical stores
Physical stores.
Online stores.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Using AI, Netflix has created a new list of movies to suggest to viewers based on their previous search results with “Movies you may like” is .....

Digital Transformation

Digitization

Digitalization

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is E-business?

E-commerce

Use electronic platforms to conduct company's activities

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

E-commerce is one of E-business activities?

True

False

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