Marketing - Chapter 12 - Review

Draw the process between consumers and seller of click and mortar business.

What is click and mortar business?

• Businesses that involve selling things on the internet (e-commerce business).

• Businesses that involve selling things in physical stores.

• Businesses that involve selling things in physical stores as well as on the internet (e-commerce business).

What is brick and mortar business?

• Business with only physical stores

• Business with only online stores

• Business with both physical and online stores

Arrange the following labels into the process.

a

b

c

d

Online stores.

Physical stores

Physical stores.

Online store

Using AI, Netflix has created a new list of movies to suggest to viewers based on their previous search results with “Movies you may like” is .....

• Digital Transformation

• Digitization

• Digitalization

What is E-business?

• E-commerce

• Use electronic platforms to conduct company's activities

E-commerce is one of E-business activities?

• True

• False

Email marketing is direct marketing.

• True

• False

Display advertising is direct marketing?

• True

• False

What is Affiliate Marketing?

• AM is a Web-based marketing practice in which a company rewards one or more of their affiliates for each visitor or customer brought.

• AM is a direct marketing method.