
market segmentation
Quiz
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Other
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University
•
Practice Problem
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Hard
Anh Hậu Nhật Minh
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a company identifies the parts of the market it can serve best and most
profitably, it is practicing ____.
Concentrated marketing
Mass marketing
Market targeting
Segmenting
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four steps, in order, to designing a customer-driven marketing strategy?
Market segmentation, differentiation, positioning, and targeting
Positioning, market segmentation, mass marketing, and targeting
Market segmentation, targeting, differentiation, and positioning
Market alignment, market segmentation, differentiation, and market positioning
Market recognition, market preference, market targeting, and market insistence
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Your firm has decided to localize its products and services to meet local market
demands. A good approach to use would be ________ segmentation.
geographic
benefit
end-use
customer
image
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pendergraff Pet Supplies divides the pet market according to the owners' race,
occupation, income, and family life cycle. What type of segmentation does Pendergraff
use?
geographic
behavioral
lifestyle
demographic
psychographic
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Even though several options are available at any one time, there ________ to segment a
market.
is one single best way
is no single way
is a most effective way
are limited ways
are four ways
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Through talking to numerous competitors at a regional trade show, you learn that most
of them use the most popular base for segmenting markets. What is it?
Demographic
Gender
Psychographic
Behavioral
Geographic
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Demographic variables are so frequently used in market segmentation because they
Create smaller segments than other methods do
Create more easily reached segments than other methods do
Do not involve stereotypes
Are easy to measure in comparison to many other methods
Involve fewer attributes to consider than other methods do
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