Entr. 2a U7L3

What is the main challenge for small businesses regarding communication technologies?

• Finding the best fit

• High cost

• Lack of options

• Complexity

What is the main purpose of communication platforms according to the text?

• To entertain employees

• To connect with people both inside and outside the company

• To replace face-to-face meetings

• To reduce company costs.

Blue Baker is a favorite for students at which universities?

• University of Texas and Rice University

• Texas A&M University and Blinn College

• Baylor University and Texas Tech University

• University of Houston and Sam Houston State University

What was the primary reason Blue Baker shifted their marketing focus to text-based efforts?

• To reduce costs

• To capture the attention of younger customers

• To improve email marketing success

• To expand their product line.

Fill in the blank: Blue Baker's promotion increased almost ___ times in comparison to email.

• 10

• 15

• 20

• 25

What was the target audience for Blue Baker's text-based marketing effort?

• 50,000 students

• 60,000 students

• 70,000 students

• 80,000 students

What was the result of Blue Baker's text-based marketing in terms of customer engagement?

• Decreased engagement

• No change

• Increased engagement

• Negative feedback

Fill in the blank: Blue Baker managed to bake in success with ___.

• Social media

• Texting

• Email

• Direct mail

Fill in the blank: Promotion emails generally go out first, followed a few days later with a ___.

• Call

• Text

• Email

• Letter

What is the best method to communicate for Blue Baker?

• Email

• Texting

• Phone Call

• Video Conference