Media and Health Quiz

Which of the following are important questions to ask when looking at any article or advertisement?

• What's the message and what's the effect of this piece of media?

• Who created it?

• What bias might they hold?

• All of these

Advertisers use various techniques and hidden messages to _ their products and services.

• Promote

• Hide

• Diminish

Which advertising technique sends the message: It's too good a deal to pass up.

• Bandwagon

• Rich and Famous

• Free gifts

• Great Outdoors

Which advertising technique sends the message: Everyone is using it, and you should too!

• A) Bandwagon

• B) Rich and Famous

• C) Free gifts

• D) Great Outdoors

Which advertising technique sends the message: The product will add fun to your life?

• A) Bandwagon

• B) Rich and Famous

• C) Free gifts

• D) Good times

Which advertising technique sends the message: It worked for them, so it will work for you too?

• A) Bandwagon

• B) Rich and Famous

• C) Free gifts

• D) Testimonials

Fill in the blank: The advertising technique that suggests a product is healthy because it's associated with nature is called ________.

• A) Bandwagon

• B) Rich and Famous

• C) Free gifts

• D) Great Outdoors

Fill in the blank: The advertising technique that implies a product will add fun to your life is known as ________.

• A) Bandwagon

• B) Rich and Famous

• C) Free gifts

• D) Good times

Fill in the blank: The advertising technique that claims it worked for others and will work for you too is called ________.

• A) Bandwagon

• B) Rich and Famous

• C) Free gifts

• D) Testimonials

Fill in the blank: The advertising technique that uses celebrity endorsements is called ________.

• A) Bandwagon

• B) Rich and Famous

• C) Free gifts

• D) Testimonials