Retailing - Strand 4 - Sales & Promotions - 1 of 2

What is the primary goal of a selling strategy?

• To persuade potential customers to take action and make a purchase.

• To reduce the inventory levels of seasonal products.

• To train employees in managing cash registers effectively.

• To calculate discounts on high-margin items.

What does customer segmentation involve?

• Grouping customers into subsets based on shared characteristics.

• Categorizing customers based on their return and exchange habits.

• Dividing customers by their preferred payment methods.

• Assigning customers to specific store locations for targeted offers.

What is the purpose of determining customer needs?

• To understand what products or services will satisfy customer demands.

• To calculate the average number of items purchased per transaction.

• To identify the best locations for in-store promotions.

• To increase foot traffic during off-peak hours.

What does the retail conversion rate measure?

• The percentage of visitors who make a purchase.

• The total number of customers visiting the store daily.

• The time customers spend browsing online stores.

• The average amount spent per transaction in a store.

What is suggestion selling?

• A technique where an employee recommends additional purchases to customers.

• A method for offering discounts on bulk purchases to loyal customers.

• A system for tracking customer preferences during checkout.

• A strategy for managing returns and exchanges efficiently.

Why is documenting sales important for a retail business?

• It helps track sales trends and monitor business performance.

• It reduces the need for seasonal promotional campaigns.

• It provides an overview of customer satisfaction ratings.

• It simplifies the process of inventory replenishment.

What is a promotional mix?

• An integration of advertising, selling, public relations, and sales promotions.

• A strategy for categorizing customers based on geographic regions.

• A combination of inventory control methods for seasonal products.

• A mix of employee training programs to enhance customer service.

What is the purpose of a sales promotion?

• To encourage immediate purchases through short-term initiatives.

• To increase the number of product lines available in a store.

• To enhance employee engagement during peak shopping periods.

• To simplify the checkout process for online shoppers.

What is public relations in a retail setting?

• Creating public awareness of the business, products, or services.

• Managing the daily operations of the store to meet sales goals.

• Conducting market research to identify future trends in retail.

• Offering discounts to frequent customers as a loyalty reward.

What is the role of advertising media in retail promotions?

• To communicate promotional messages through various platforms.

• To categorize customers based on their purchasing behavior.

• To track sales trends for seasonal items across different locations.

• To calculate the profitability of high-margin products.