Goods vs Services Quiz

What is the primary difference between goods and services?

• Goods are intangible, while services are tangible.

• Goods can be owned, while services cannot.

• Goods require customer presence, while services do not.

• Goods are harder to market than services.

Which of the following is an example of a good?

• Haircut

• Gym membership

• Smartphone

• Consulting session

Which characteristic applies to services but not to goods?

• Can be stored for future use

• Requires customer presence during production

• Easy to evaluate quality

• Produced before consumption

What is a common challenge in marketing services?

• Designing product packaging

• Standardizing quality across providers

• Managing inventory for high demand

• Setting competitive prices

Which marketing focus is most important for services?

• Highlighting product features

• Establishing trust and relationships

• Optimizing packaging design

• Reducing production costs

What does intangibility mean in the context of services?

• Services are produced before they are consumed.

• Services cannot be touched or physically owned.

• Services can be easily stored for later use.

• Services are always high-quality.

Which of the following is an example of overcoming the challenge of perishability in services?

• Offering discounts for off-peak times

• Selling additional features

• Using automated production lines

• Improving the durability of a product

Which of the following is NOT a characteristic of goods?

• Tangible

• Can be stored

• Quality is consistent

• Produced and consumed simultaneously

Which of the following best describes a Netflix subscription?

• A tangible good

• An intangible service

• A combination of goods and services

• A durable good

Why is it harder to market services compared to goods?

• Services are cheaper to produce.

• Services can be easily stored for later use.

• Services require customer presence and trust.

• Services cannot be customized.