4ps Price

What are the 4Ps of the marketing mix?

• price, product, promotion, place

• price, product, prolong, principle

• product, promotion, pledge, print

• price, promotion, product, persuade

Drag the products and services into the correct category

Groups:

(a) Products

,

(b) Services

• Cereal bar

• Car

• TV

• Window cleaning

• Nike Air trainers

• Neflix subscription

• car MOT

• iPhone 16 pro

• hair cut

• bathroom fitting

Creating an entirely new product, for example the creation of the post it notes?

• Innovation

• Invention

Creating an entirely new product, for example the creation of tupper wear in the 1940's?

• Innovation

• Invention

Improving or enhancing how it is used or how it works, like the introduction of online banking is an example of?

• Innovation

• Invention

Improving or enhancing how it is used or how it works, like the introduction of the Dyson bagless vacuum?

• Innovation

• Invention

Product life cycle. This stage will involve high costs in research and development so profits may be negative

• Introduction

• Growth

• Maturity

• Decline

Product life cycle. Rapid increase in sales and profits, customer demand is high

• Introduction

• Growth

• Maturity

• Decline

Product life cycle. Competitors are producing similar products, sales are high but profits are falling.

• Introduction

• Growth

• Maturity

• Decline

Product life cycle. Production is limited, profits and sales have fallen

• Introduction

• Growth

• Maturity

• Decline