Marketing Research Quiz

What types of data should marketing research include?

• Qualitative and quantitative data

• Only qualitative data

• Only quantitative data

• Neither qualitative nor quantitative data

What is the final step in the market research process?

• Sampling and data collection

• Define objective & problem

• Visualise and Communicate results

• Determine research design

Which step comes after 'Design and prepare research instrument' in market research?

• Define objective & problem

• Sampling and data collection

• Analyse Data

• Determine research design

Which type of research is used to look at a problem when little is known about it?

• Descriptive research

• Causal research

• Exploratory research

• Analytical research

What is the objective of descriptive research?

• To test cause-effect hypotheses

• To gather preliminary information

• To find out how to describe products and services to appeal to the target customer

• To visualize and communicate results

Which type of research would you use to see if a change in price would lead to a change in demand?

• Descriptive research

• Exploratory research

• Causal research

• Qualitative research

What is a common method for collecting data through the internet?

• Postal surveys

• Online surveys

• Face-to-face surveys

• Trade press & magazines

Which sampling method involves non-random, selected groups?

• Random

• Stratified

• Quota

• Systematic

Which method is commonly used for qualitative data collection?

• Focus groups

• Mail surveys

• Online surveys

• Telephone interviews