Segmentation, Targeting & Positioning Quiz

What is market segmentation?

• Evaluating market segment attractiveness

• Creating a unique product for each market

• Dividing a market into distinct groups of buyers

• Arranging products in a store

Which of the following is a base for segmenting consumer markets?

• Geographic targeting

• Psychographic segmentation

• Market positioning

• Product differentiation

What does market targeting involve?

• Identifying consumer needs

• Dividing the market into geographical areas

• Evaluating market segment attractiveness

• Creating a product for every consumer

Which of the following is NOT a requirement for effective segmentation?

• Homogeneous

• Substantial

• Accessible

• Measurable

What is undifferentiated marketing?

• Focusing on a small niche market

• Targeting the whole market with one offer

• Targeting multiple segments with different products

• Customizing products for individual customers

Which strategy involves targeting several market segments?

• Undifferentiated marketing

• Micromarketing

• Differentiated marketing

• Concentrated marketing

What is micromarketing?

• Segmenting based on demographic factors

• Creating a single product for all consumers

• Tailoring products to local customer segments

• Targeting a large market with one product

Which of the following is a characteristic of behavioral segmentation?

• Dividing based on age and gender

• Dividing based on lifestyle choices

• Dividing based on consumer responses to a product

• Dividing based on geographical location

What is the main goal of positioning?

• To create a unique product

• To reduce marketing costs

• To occupy a clear place in consumers' minds

• To increase production efficiency

Which of the following is an example of demographic segmentation?

• Segmenting by geographical location

• Segmenting by lifestyle choices

• Segmenting by income levels

• Segmenting by product usage