Week 5 Quiz 2 Digital Psychology

The term "demand" stands for the quantity of goods or services that consumers are willing and able to purchase to satisfy a need or a want.

• True

• False

Who developed the Theory of Human Motivation and the subsequent hierarchy of needs?

• Sigmund Freud

• Abraham Maslow

• Ivan Pavlov

• Jean Piaget

The most important characteristic of marketing is its focus on customers and their needs.

• True

• False

By understanding how consumers think, feel, and decide, businesses can determine.

• How many employees they need

• The company’s annual revenue

• How best to market their products

Which of the following is not an appropriate category label to a consumer’s identity?

• Cultural

• Gender

• Lifestyle

• Medical

Mental health problem is one of the drawbacks of consumerism.

• True

• False

Which behavioural theory supports that people behave in the knowledge of what will happen as a result of their behaviour?

• Trait Theory

• Reinforcement Theory

• Psychoanalytical Theory

• Cognitive Theory

Which of the following is not an element that contributes to how individuals process information under Cognitive Theory?

• Personality

• Perception

• Subconscious

• Learning

• Attitudes

You are ready to launch a new line of clothing and accessories for Tennis players. Which consumer behaviour theory would you use to market the new product line?

• Psychoanalytical Theory

• Cognitive Theory

• Trait Theory

• Reinforcement Theory

You are ready to launch a new line of modern evening wear. Which personality trait would you want to be high in selecting your target audience?

• Agreeableness

• Conscientiousness

• Neuroticism

• Extroversion