Web and App Analytics Quiz - Topic 1

What is the primary purpose of web and app analytics?

• Increase website traffic

• Understand and optimize user experience

• Reduce app load times

• Eliminate tracking codes

Which step involves embedding tracking codes into a website or app?

• Reporting

• Data visualization

• Code embedding

• Data processing

What is a limitation of codeless analytics implementation?

• Easy to set up

• Requires coding knowledge

• Less robust than code-based tracking

• No limitations

What does segmentation and cohort analysis allow?

• Tracking of conversions

• Grouping customers for deeper insights

• Real-time data collection

• None of the above

Which metric measures the percentage of visitors who view a single page?

• Bounce rate

• DAU/MAU

• Sessions

• Events

What is the DAU/MAU metric used for?

• Tracking total events

• Measuring app stickiness

• Calculating bounce rate

• Measuring time spent on a page

Which is NOT a common use case of web/app analytics?

• User journey analysis

• Server maintenance

• Content optimization

• Audience analysis

What is the first step in the analytics workflow?

• Reporting

• Embedding tracking code

• Data visualization

• Data processing

Which tool does NOT offer a free version?

• Google Analytics

• Adobe Analytics

• Mixpanel

• Firebase

Which tool is known for its entry-level pricing at a low cost ($)?

• Heap

• Firebase

• Google Analytics

• Amplitude