ADVERTISING AND BRANDING

Which of the following media types is best for generating immediate customer response?

• Television
  

• Magazines

• Online banners or search engine ads

• Online banners or search engine ads

You are tasked with launching a new product in a highly competitive market. The product targets young adults aged 18-24 who are active on social media. Which media selection strategy would you prioritize for this campaign?

• Traditional TV ads
  

• Influencer partnerships and social media advertising

• Radio ads targeting mass audiences

• Sponsorship of offline events and billboards

company selling affordable home furniture wants to create a long-lasting relationship with middle-income families in suburban areas. Which media strategy would work best?

• Mass advertising on national TV and large billboards
  

• Local TV and radio ads, plus direct mail campaigns

• Online ads targeted at a younger, urban audience

• Sponsorship of global events

Your company is preparing a media plan for a summer sale. You want maximum exposure with minimal cost. What media selection strategy would you suggest?

• A) Sponsoring a high-profile television show
  

• Using social media ads with a focus on targeted local audiences

• Investing in high-cost radio campaigns

• Launching print ads in national magazines

A luxury fashion brand wants to increase its visibility among wealthy, urban customers. Which of the following media selection strategies should they prioritize?

• Television commercials during prime-time hours
  

• Online banner ads on e-commerce websites

• Mass-market radio ads

• High-end magazine ads and exclusive influencer partnerships

If your brand has a small budget and you need to generate quick sales for a product that appeals to young, tech-savvy individuals, which media selection strategy is most appropriate?

• Sponsored search ads and YouTube ads
  

• Billboards in high-traffic areas

• Local TV ads during prime-time

• Radio commercials during off-peak hours

A retail clothing brand wants to expand into international markets. Which media selection strategy would likely give the best results in terms of brand awareness?

• Mass media campaigns across global TV networks
  

• Regional social media marketing with localized content

• Print ads in local magazines only

• Sponsorship of niche events within one country

In 2024, which major sportswear brand tapped Virat Kohli as a global ambassador?

• Reebok
  

• Puma

• Nike

• Adidas

In 2024, which fashion retailer appointed Rihanna as its global ambassador to promote sustainable fashion collections?

• H&M
  

• Zara

• ASOS

• Gucci

Which Indian cricketer became the brand ambassador for My11Circle in 2024?

• Rohit Sharma
  

• Virat Kohli

• MS Dhoni

• Shubman Gill