
Marketing Chp 8
Authored by Donovan Smith
Business
12th Grade
Used 4+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the characteristics of a market?
Must be composed of people or organizations
Not looking to buy
Have the ability to buy
Have wants and need
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies use this method to segment the market by the amount of time people use your products/company
Ethnic
Market
Gender
Usage Rate
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
Target Market
Market Segmentation
Marketing
Market Breakdown
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting the market based on gender
Income Segmentation
Age Segmentation
Gender Segmentation
Ethnic Segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting markets by age, gender, income, ethnic background, and family life cycle
Geographic Segmentation
Demographic Segmentation
Income Segmentation
Family Life-Cycle Segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs
Market Segment
Age Segmentation
Income Segmentation
Demographic Segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting markets by region of a country or the world, market size, market density, or climate
Age Segmentation
Usage Rate Segmentation
Geographic Segmentation
Ethnic Segmentation
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