What is S&E Marketing Review

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

• True

• False

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True

• False

To which of these activities does the term entertainment generally not apply?

• movies

• football games

• music concerts

• fine arts performances

Marketing is the creation and maintenance of

• sales

• satisfying exchange relationships

• a favorable image

• financial resources

Financing is one of the six core standards of marketing.

• True

• False

Gathering and using information about customers to improve business decision making involves

• marketing-information management

• promotion

• product/service management

• distribution

__________ indicate the number of viewers the programming attracts.

• Ratings

• Surveys

• Reviews

• Comments

__________ involves the locations and methods used to make products available to customers.

• Distribution

• Promotion

• Financing

• Pricing

__________ include the age range, marital status, gender, and income level of individuals in a group.

• Behaviors

• Demographics

• Psychographics

• Sociographics

• Geographics

__________ is the creation and maintenance of satisfying exchange relationships.

• Marketing

• Selling

• Advertising

• Financing