Vocab Quiz: Social Media Marketing

The practice of using social media to promote a company or brand

• Reach
• User Generated Content
• Social Media Marketing
• Organic Content

Metrics used to measure success

• Analytics
• Call-to-Action
• Brand Voice

• KPI's (key performance indicators)

Data and insights gathered from social media activity to measure performance and effectiveness of campaigns

• Organic Content
• Social Media Influencer
• Content Calendar

• Analytics

Content created by consumers or followers that brands use for marketing purposes

• User Generated Content
• Reach
• Engagement
• Content Calendar

The consistent tone and personality a brand uses on social media

• Analytics
• Brand Voice

• Paid Advertising
• Social Media Marketing

A prompt that encourages users to take a specific action, such as “Buy Now” or “Sign Up”

• Call-to-Action
• Impressions
• Analytics
• Organic Content

A strategy where brands collaborate with social media influencers to promote products or services

• Social Media Marketing
• Call-to-Action
• Brand Voice

• Influencer Marketing

Sponsored content that brands pay to promote to a specific target audience on social media

• Social Media
• Organic Content
• Paid Advertising
• Reach

Social media posts that are not promoted through paid advertising but reach audiences naturally

• Conversion Rate
• Algorithm
• Engagement
• Organic Content

A formula used by social media platforms to determine which content appears in users’ feeds based on relevance & engagement

• Impressions
• Influencer Marketing
• Engagement
• Algorithm