Product Life Cycle and NPD Quiz

What is the first stage of the Product Life Cycle?

• Growth

• Maturity

• Introduction

• Decline

Which stage of the PLC is characterized by rapid sales growth?

• Introduction

• Growth

• Maturity

• Decline

In which stage does market saturation occur?

• Introduction

• Growth

• Maturity

• Decline

When does competition typically increase in the Product Life Cycle?

• Introduction

• Growth

• Maturity

• Decline

What is the final stage of the PLC?

• Introduction

• Growth

• Maturity

• Decline

In which stage do companies spend the most on marketing to create awareness?

• Growth

• Maturity

• Introduction

• Decline

What is the main goal of a company during the maturity stage?

• Maximize profit and defend market share

• Focus on product awareness

• Discontinue the product

• Develop a prototype

What strategy is often used to extend the life of a product in the decline stage?

• Product modification

• Price increase

• Market reduction

• Stop advertising

Which of the following products is most likely in the maturity stage?

• Virtual reality headsets

• Electric vehicles

• Smartphones

• Typewriters

What happens if a company does not innovate during the decline stage?

• Sales increase

• The product is discontinued

• Competition disappears

• The product moves back to the introduction stage