
Cultural Insights_lesson 4
Authored by Grégory Simon
Business
1st Grade
Used 3+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Hofstede, culture is best defined as…
Everyone’s personal quirks, 100% unique to each person
A collective “mind program” distinguishing one group from another
Universal traits that never change between countries
Something encoded in our DNA at birth
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Etic” perspective in marketing means…
Every single market is 100% unique and incomparable
Culture-bound insights drive all marketing moves
A universal (culture-free) approach that applies everywhere
Changing all product features to suit every local whim
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The “Emic” view of culture emphasizes…
Making one global product for everyone on Earth
Assuming all markets share the same truths
Focusing on unique, context-specific aspects of each locale
Ignoring any customs that seem complicated
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In Hall’s context paradigm, a “low context” culture usually…
Relies mainly on hidden meanings and subtle signs
Views time as flexible (“we’ll do it mañana”)
Uses direct, explicit communication
Prefers delicate hints over clear statements
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A “high context” culture typically…
Chooses literal and factual messages only
Treats time as rigidly as a military drill
Avoids too much social interaction in business
Uses indirect cues and deeper context to communicate
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
From the “Halal Cosmetics” example, the Emic approach highlights…
Just talking about generic beauty benefits
Respecting local religious rules like “Wudu”
A single marketing message for the whole universe
Pretending local customs don’t exist
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a “cultural driver” mentioned in the slides?
The local climate’s daily humidity level
Religion
Wi-Fi speeds in public transport
A country’s standard currency rate
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