ABDT3503 CIB - C6

Which of the following is NOT a source of attitude formation?

• Family and friends

• The moon phases

• Media and social networks

• Personal experience

Which component of the tri-component attitude model reflects emotions and feelings about a product?

• Rational

• Conative

• Affective

• Cognitive

What does the cognitive component of the tri-component attitude model represent?

• A consumer's intention to buy a product

• A consumer’s emotional connection to a brand

• A consumer's knowledge and perceptions about a product’s attributes

• A consumer’s impulse purchase decisions

The purpose of multi- _____ attitude model is to measure the relationship between a consumer's attitudes and their assessment of a product’s attributes

According to the Elaboration Likelihood Model, which route to persuasion involves high involvement and logical processing?

• Affective route

• Emotional route

• Peripheral route

• Central route

Sarah is considering buying a new smartwatch. She carefully reads online reviews, compares battery life and features, and watches comparison videos before making a purchase decision.

Question: Which route of persuasion, according to the Elaboration Likelihood Model, is Sarah using?

• Affective route

• Emotional route

• Peripheral route

• Central route

Cognitive _____ refers to the state of mental discomfort caused by conflicting attitudes or beliefs.

Which is NOT a way to reduce post-purchase dissonance?

• Returning the product immediately

• Seeking reassurance from satisfied users

• Rationalizing the decision

• Rationalizing the decision

After purchasing an expensive designer handbag, Jake starts worrying that he spent too much money. To reassure himself, he looks for positive online reviews and tells his friends how durable and stylish the bag is.

Question: What strategy is Jake using to reduce his cognitive dissonance?

• Returning the product immediately

• Seeking reassurance from satisfied users

• Rationalizing the decision

• Rationalizing the decision

What is an example of a peripheral route to persuasion?

• A consumer studying a brand’s history before making a purchase

• A consumer comparing technical specifications of two laptops

• A consumer reading a detailed product review before purchasing

• A consumer being influenced by a celebrity endorsement