Sport/Event Marketing and Legal Aspects

Why are sport franchises a good example of the concept of capitalism?

• They sell products.

• They make a lot of money.

• They develop elite status.

• They compete to gain fans.

Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:

• Loss prevention

• Trademark infringement

• Employee strike

• Sponsorship exclusivity

Sport/Event organizations use their trademarks to make money from

• sponsorship fees.

• lawsuits.

• licensed product sales.

• ticket sales.

A court order that stops a certain activity until a trial begins is a(n)

• injunction.

• infringement.

• antitrust act.

• right of publicity law.

Which law makes restraining free trade and competition illegal?

• The Lanham Act

• The Sherman Antitrust Act

• The Sports Broadcasting Act of 1961

• The National Labor Relations Act

In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because

• baseball was the most popular sport in the country.

• antitrust laws do not apply to sports.

• the baseball monopoly did not harm consumers.

• baseball teams were local operations.

Which law allows major professional sport leagues to determine which games will be shown in certain geographic areas?

• The Sherman Antitrust Act

• The Lanham Act

• The National Labor Relations Act

• The Sports Broadcasting Act of 1961

Sport/Event marketers are concerned with security because they

• want to stop trademark infringement.

• must comply with the Sherman Antitrust Act.

• don’t want to violate right of publicity/right of privacy laws.

• want to sell a favorable image of the team.

The best way to avoid buying counterfeit tickets to a game/event is to purchase them

• from reputable scalpers.

• several months in advance.

• at official ticket outlets.

• at an online auction site.

Reselling tickets for more than their face value is known as ticket

• infringement.

• piracy.

• scalping.

• counterfeiting.