BBA-405 (Research Methodology)

What is the meaning of research?

• Research is a casual conversation about ideas.

• Research is a method of storytelling.

• Research is a way to entertain an audience.

• Research is a systematic investigation to establish facts or principles.

List three objectives of research.

• To create marketing strategies for businesses.

• 1. To expand knowledge in a specific field. 2. To solve specific problems or answer questions. 3. To inform decision-making and policy development.

• To conduct experiments for entertainment purposes.

• To gather personal opinions without analysis.

What are the main types of research?

• Descriptive, Analytical, Experimental, Qualitative, Quantitative

• Comparative, Longitudinal, Cross-sectional

• Theoretical, Historical, Observational

• Statistical, Narrative, Case Study

Describe the research process in brief.

• The research process includes identifying a problem, reviewing literature, formulating a hypothesis, designing a study, collecting data, analyzing results, and drawing conclusions.

• Only analyzing data without collecting it

• Conducting a survey without a hypothesis

• Skipping literature review and jumping to conclusions

How is a research problem formulated?

• A research problem is formulated by choosing a random topic.

• A research problem is formulated by summarizing existing literature.

• A research problem is formulated by following a strict set of guidelines.

• A research problem is formulated by identifying a gap in knowledge and defining specific research questions.

What are some common problems encountered by researchers?

• Common problems encountered by researchers include limited funding, time constraints, data access challenges, collaboration difficulties, and publication issues.

• Easy access to all data sources

• Unlimited research time

• Excessive funding availability

What are the different methods of data collection?

• Surveys, interviews, observations, experiments, and existing records.

• Cloud storage solutions

• Machine learning algorithms

• Data mining techniques

Define research design and its importance.

• Research design is a casual approach to conducting research.

• Research design is only about data collection methods.

• Research design is a structured plan for conducting research, and its importance lies in ensuring systematic, valid, and reliable results.

• Research design is irrelevant to the outcome of a study.

What are the features of a good research design?

• Features of a good research design include clarity of purpose, systematic approach, validity and reliability, appropriate methodology, ethical considerations, and replicability.

• No consideration for ethics

• Lack of structure

• Inconsistent data collection

Name and describe different research designs.

• Theoretical Design: Centers on developing new theories without empirical testing.

• 1. Descriptive Design: Focuses on providing a detailed account of a phenomenon. 2. Correlational Design: Examines the relationship between two or more variables without manipulation. 3. Experimental Design: Involves manipulation of variables to establish cause-and-effect relationships. 4. Quasi-Experimental Design: Similar to experimental but lacks random assignment to groups.

• Narrative Design: Involves storytelling to convey research findings without data analysis.

• Analytical Design: Focuses on statistical analysis of data without context.