SEM: U2M1 PM079 More than a Ticket PostTest

Which of the following products is a sporting event: 

• Ocean kayaking in Alaska

• ESPN Magazine

• Premier of a Broadway play

• Yankee Stadium

Answer explanation

Ocean kayaking in Alaska. Ocean kayaking in Alaska is a sporting event that you could either participate in or watch. Yankee Stadium is a sports/event venue, but not a sporting event itself. The premier of a play on Broadway is an event, but it is not sports related. ESPN Magazine is a sports medium, not a sporting event. 

Which of the following is an example of a venue: 

• Statesville Annual Marathon

• Statesville Sporting Goods store

• Statesville Jazz Festival

• 
  Statesville Recreation Complex

Answer explanation

Statesville Recreation Complex. Statesville Recreation Complex is a sports venue, a building or place where sporting events occur. Statesville Sporting Goods is also a building, but it’s a store, not a venue where sporting events occur. The Statesville Annual Marathon is a sporting event, and its venue is most likely the streets of Statesville. The Statesville Jazz Festival is a non-sport event. Even though it might take place in the Statesville Recreation Complex, the Jazz Festival is not a venue itself. 

Which of the following is a non-sport event: 

• University of Nebraska Volleyball Camp

• The Annual Concession Workers’ Convention

• The Little League World Series

• Monday Night Football broadcast

Answer explanation

The Annual Concession Workers’ Convention. The Annual Concession Workers’ Convention is a non-sport event. Even though the concession workers may work at sporting events, their convention is not sports related. The Monday Night Football broadcast is a sports-media product. The University of Nebraska Volleyball Camp is a sports service. The Little League World Series is a sporting event.

Which of the following is a sporting good: 

• Running shorts

• NASCAR hat

• ESPN.com

• Yoga class

Answer explanation

Running shorts. Sporting goods are equipment and apparel that are essential to the sporting event itself. Running shorts are sporting goods because they are apparel worn for running. A NASCAR hat is apparel, but it is not used to participate in a sporting event; rather, it is licensed merchandise because its bears the NASCAR name and logo. ESPN.com is a sports-media product. A yoga class is a sports service. 

Which of the following products is licensed merchandise: 

• Key chain

• Concert T-shirt

• Nike sweatband

• Hockey helmet

Answer explanation

Concert T-shirt. A concert T-shirt is licensed merchandise because it bears the name or likeness of the concert performers. A key chain or a hockey helmet is just a plain product if it does not feature another organization’s trademark. A Nike sweatband is not licensed merchandise because it bears only the Nike logo and not the name or logo of a sports team, league, or event.  

A baseball game broadcast on the radio is an example of

• a non-sport event.

• sports media.

• owned-goods service.

• a sporting good.

Answer explanation

Sports media. The broadcast of a baseball game on the radio is a sports-media product. Sporting goods are equipment and apparel essential to the sporting event itself; a radio broadcast is neither equipment nor apparel. An owned-goods service involves repairing or changing a sport/event product that has already been purchased. A non-sport event is any event that doesn’t involve sports, such as a play, a festival, or a parade. 

Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates owned by the rink. Which of the following sport/event products are Dan and Kelly consuming: 

• Rented-goods service

• Owned-goods service

• Venue

• Licensed merchandise

Answer explanation

Rented-goods service. A rented-goods service involves renting a sport/event product, such as the ice skates Dan and Kelly are renting, for a certain period of time. An owned-goods service involves repairing or changing a sport/event product that has already been purchased. If Dan and Kelly had their own skates sharpened at the rink, then they would be consuming an owned-goods service. A venue is a building or place where sporting events occur; the skating rink is a venue, but it isn’t what Dan and Kelly are consuming when they rent skates. Licensed merchandise bears the name or logo of a sports team, league, or event; the skates aren’t licensed merchandise unless they bear one of these trademarks.

Tatiana takes her lucky tennis racket to be restrung. Which of the following products is she consuming: 

• Owned-goods service

• Rented-goods service

• Licensed merchandise

• Venue

Answer explanation

Owned-goods service. An owned-goods service involves repairing or changing a product that has already been purchased, such as restringing a tennis racket. A rented-goods service involves renting a sport/event product for a certain period of time. If Tatiana had rented a tennis racket for an afternoon, then she would have been consuming a rented-goods service. A venue is a building or place where sporting events occur. Licensed merchandise bears the name or logo of a sports team, league, or event; the tennis racket isn’t licensed merchandise unless it bears one of these trademarks.  

The most basic distinction between goods and services states that goods are __________ products. 

• intangible

• inconsistent

• branded

• tangible

Answer explanation

Tangible. Most of the time, we label products as either goods or services. The most basic definition states that goods are tangible, physical products we can detect through our five senses, and that services are intangible, nonphysical products we must experience. Goods are also generally consistent, whereas services are generally inconsistent. Goods may be branded products, but so are services; therefore, branding isn’t a way to distinguish between the two.  

A high school basketball team won the state championship last year but didn’t even make the playoffs this year. This is an example of a(n) __________ sport product. 

• parishable

• tangible

• consistent

• inconsistent

Answer explanation

Inconsistent. A basketball team’s performance is considered inconsistent because the quality of its performance is impossible to guarantee over a period of time, such as game to game or year to year. The basketball team is not a tangible product because its performance must be experienced. Perishability refers to the fact that once sporting events take place, they are gone forever.