quiz 3

What is the main challenge of maintaining a global brand like Snickers?

• Standardizing all marketing efforts

• Balancing global consistency with local adaptation

• Focusing only on localization

• Focusing only on digital marketing

What is the core value of Snickers' brand positioning?

• Luxury and indulgence

• Fun and entertainment

• Health and wellness

• Energy-boosting and hunger satisfaction

What is the primary focus of Snickers' media strategy in Western markets?

• Billboards and street promotions
  

• TV ads and sports sponsorships
  

• Social media influencers

• Radio ads

How did Snickers measure the success of its marketing campaign?

• Sales growth and brand recognition

• Number of television ads aired

• Number of competitors in the market

• Customer complaints

What was the financial impact of Snickers' campaign in its first year?

• 5% growth in sales

• 15.9% growth in global value sales

• No measurable impact

• A decline in market share

What marketing approach did Snickers use to maintain relevance over time?

• Changing its messaging while keeping the core brand identity

• Rebranding every 5 years

• Eliminating celebrity endorsements

• Focusing only on in-store promotions

How did Snickers’ campaign help it regain market leadership?

• By improving its product formula

• By executing a strong global-local marketing strategy

• By reducing prices

• By removing digital advertisements

What lesson can be learned from the Snickers campaign?

• Traditional advertising is more effective than digital marketing

• Global brands should not adapt to local cultures

• Celebrity endorsements are not effective

• Consistency in brand identity is crucial for global success