Marketing Plan Review

What is a paid form of communication sent out by a business about a product or service?

• Marketing Plan

• Marketing Mix

• Advertising

• Brand

What defines the market, identifies customers and competitors, and outlines a strategy for attracting and keeping customers?

• Marketing Strategy

• Marketing Plan

• Advertising

• Brand

What involves blending the product, price, distribution, and promotion used to reach a target market?

• Marketing Mix

• Marketing Concept

• Brand

• Advertising

What uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service?

• Marketing Strategy

• Marketing Plan

• Marketing Concept

• Brand

What helps businesses have a vision to reach their goals and objectives for their business?

• Marketing Strategy

• Advertising

• Marketing Mix

• Brand

Which of the following is a marketing strategy?

• Define your brand

• Increase production speed

• Hire more employees

• Reduce product prices

What are 4 of the 9 Marketing Strategies?

• Define your brand

• Increase production speed

• Identify Your Customers

• Identify Competition

• Set SMART Goals

What are 4 of the 9 Marketing Strategies?

• Track Your Results

• Launch Campaign

• Set a Budget

• Summarize Plan

• Identify your digital marketing strategies

What is one of the elements of a marketing plan?

• Business Summary

• Employee Benefits

• Office Location

• Product Discounts

What is a key component of branding, packaging, and labeling?

• Name

• Price

• Location

• Warranty