WTW Vocabulary - Week 4

Advocacy

• The act of publicly supporting or recommending a particular idea, cause, or policy to influence decision-makers.
• An appeal to logic and reason, using data, statistics, and sound argumentation to persuade.
• The process of reaching an agreement through discussion and compromise, often requiring persuasive tactics.
• A counterargument that refutes opposing viewpoints and strengthens one’s own position.

Bias

• A preconceived opinion or preference that can influence decision-making and persuasive messaging.
• A strong belief in one’s message, which enhances credibility and persuasive impact.
• An appeal to emotions, using storytelling, empathy, or evocative language to persuade an audience.
• The act of confirming the credibility or accuracy of a claim, often through evidence, testimonials, or expert endorsement.

Causation

• Establishing a direct link between an action and its consequence to strengthen an argument.
• Any individual or group with an interest or investment in a business, project, or decision.
• Strategically shaping the perception of a brand, product, or idea in relation to competitors.
• The art of using language effectively and persuasively to influence an audience.

Conviction

• A strong belief in one’s message, which enhances credibility and persuasive impact.
• The process of reaching an agreement through discussion and compromise, often requiring persuasive tactics.
• A concise and compelling presentation of an idea, product, or service designed to persuade an audience.
• The practicality and likelihood of success for a proposed solution, backed by evidence and analysis.

Credibility

• The level of trustworthiness and expertise a communicator conveys, often supported by evidence or experience.
• The act of publicly supporting or recommending a particular idea, cause, or policy to influence decision-makers.
• An appeal to ethics and credibility in persuasion, often established through expertise, authority, or moral character.
• Establishing a direct link between an action and its consequence to strengthen an argument.

Ethos

• An appeal to ethics and credibility in persuasion, often established through expertise, authority, or moral character.
• The level of trustworthiness and expertise a communicator conveys, often supported by evidence or experience.
• A proposed resolution to a problem that is viable, actionable, and beneficial to the target audience.
• An appeal to emotions, using storytelling, empathy, or evocative language to persuade an audience.

Feasibility

• The practicality and likelihood of success for a proposed solution, backed by evidence and analysis.
• The act of confirming the credibility or accuracy of a claim, often through evidence, testimonials, or expert endorsement.
• An appeal to logic and reason, using data, statistics, and sound argumentation to persuade.
• A strong belief in one’s message, which enhances credibility and persuasive impact.

Logos

• An appeal to logic and reason, using data, statistics, and sound argumentation to persuade.
• A concise and compelling presentation of an idea, product, or service designed to persuade an audience.
• The process of reaching an agreement through discussion and compromise, often requiring persuasive tactics.
• A counterargument that refutes opposing viewpoints and strengthens one’s own position.

Negotiation

• The process of reaching an agreement through discussion and compromise, often requiring persuasive tactics.
• Strategically shaping the perception of a brand, product, or idea in relation to competitors.
• An appeal to ethics and credibility in persuasion, often established through expertise, authority, or moral character.
• The practicality and likelihood of success for a proposed solution, backed by evidence and analysis.

Pathos

• An appeal to emotions, using storytelling, empathy, or evocative language to persuade an audience.
• A preconceived opinion or preference that can influence decision-making and persuasive messaging.
• The act of confirming the credibility or accuracy of a claim, often through evidence, testimonials, or expert endorsement.
• A proposed resolution to a problem that is viable, actionable, and beneficial to the target audience.