Digital Media Marketing Terms 1.0

What does 'Marketing' refer to?

• The activities a company undertakes to promote the buying or selling of its products or services.

• The exchange value assigned to a good or service.

• The total amount of satisfaction a person gets from a product or service.

What is a 'Marketing Mix'?

• A) A framework that uses the four Ps of product, price, place, and promotion.

• B) The value of a product or service that is increased by making it available in a convenient location.

• C) The idea that a product or service is available to customers when they need it.

Define 'Product'.

• An object, system, or service made available for consumer use as of the consumer demand.

• The exchange value assigned to a good or service.

• The value a customer receives from owning a product and using it as they see fit.

What is 'Price'?

• The exchange value assigned to a good or service within the market.

• The total amount of satisfaction a person gets from a product or service.

• The value of a product or service that is increased by making it available in a convenient location.

What does 'Place' refer to in marketing?

• Where and how a product is sold and advertised to consumers.

• The value a customer receives from owning a product and using it as they see fit.

• The idea that a product or service is available to customers when they need it.

What is 'Promotion' in marketing?

• A) A way to communicate with a target audience about a product, service, brand, or issue.

• B) The exchange value assigned to a good or service.

• C) The total amount of satisfaction a person gets from a product or service.

Define 'Economic Utilities'.

• The total amount of satisfaction a person gets from a product or service with its value and usefulness.

• The value of a product or service that is increased by making it available in a convenient location.

• The idea that a product or service is available to customers when they need it.

What is 'Form Utility'?

• How much value a consumer receives from a product or service in a way that they need it.

• The exchange value assigned to a good or service.

• The value a customer receives from owning a product and using it as they see fit.

Define 'Time Utility'.

• The idea that a product or service is available to customers when they need it.

• The total amount of satisfaction a person gets from a product or service.

• The value of a product or service that is increased by making it available in a convenient location.

What is 'Place Utility'?

• The value of a product or service that is increased by making it available in a convenient location.

• The exchange value assigned to a good or service.

• The total amount of satisfaction a person gets from a product or service.