
Digital Media Marketing Terms 1.0
Quiz
•
Professional Development
•
10th Grade
•
Practice Problem
•
Hard
John Green
FREE Resource
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12 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does 'Marketing' refer to?
The activities a company undertakes to promote the buying or selling of its products or services.
The exchange value assigned to a good or service.
The total amount of satisfaction a person gets from a product or service.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a 'Marketing Mix'?
A) A framework that uses the four Ps of product, price, place, and promotion.
B) The value of a product or service that is increased by making it available in a convenient location.
C) The idea that a product or service is available to customers when they need it.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define 'Product'.
An object, system, or service made available for consumer use as of the consumer demand.
The exchange value assigned to a good or service.
The value a customer receives from owning a product and using it as they see fit.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is 'Price'?
The exchange value assigned to a good or service within the market.
The total amount of satisfaction a person gets from a product or service.
The value of a product or service that is increased by making it available in a convenient location.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does 'Place' refer to in marketing?
Where and how a product is sold and advertised to consumers.
The value a customer receives from owning a product and using it as they see fit.
The idea that a product or service is available to customers when they need it.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is 'Promotion' in marketing?
A) A way to communicate with a target audience about a product, service, brand, or issue.
B) The exchange value assigned to a good or service.
C) The total amount of satisfaction a person gets from a product or service.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define 'Economic Utilities'.
The total amount of satisfaction a person gets from a product or service with its value and usefulness.
The value of a product or service that is increased by making it available in a convenient location.
The idea that a product or service is available to customers when they need it.
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