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Digital Media Marketing Terms 1.0

Authored by John Green

Professional Development

10th Grade

Digital Media Marketing Terms 1.0
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does 'Marketing' refer to?

The activities a company undertakes to promote the buying or selling of its products or services.

The exchange value assigned to a good or service.

The total amount of satisfaction a person gets from a product or service.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a 'Marketing Mix'?

A) A framework that uses the four Ps of product, price, place, and promotion.

B) The value of a product or service that is increased by making it available in a convenient location.

C) The idea that a product or service is available to customers when they need it.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define 'Product'.

An object, system, or service made available for consumer use as of the consumer demand.

The exchange value assigned to a good or service.

The value a customer receives from owning a product and using it as they see fit.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is 'Price'?

The exchange value assigned to a good or service within the market.

The total amount of satisfaction a person gets from a product or service.

The value of a product or service that is increased by making it available in a convenient location.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does 'Place' refer to in marketing?

Where and how a product is sold and advertised to consumers.

The value a customer receives from owning a product and using it as they see fit.

The idea that a product or service is available to customers when they need it.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is 'Promotion' in marketing?

A) A way to communicate with a target audience about a product, service, brand, or issue.

B) The exchange value assigned to a good or service.

C) The total amount of satisfaction a person gets from a product or service.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define 'Economic Utilities'.

The total amount of satisfaction a person gets from a product or service with its value and usefulness.

The value of a product or service that is increased by making it available in a convenient location.

The idea that a product or service is available to customers when they need it.

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