Entr.2B U4L3

What is public relations?

• A) A form of advertising

• B) A form of promotion that manages the release and spread of information between a business and the public

• C) A type of sales strategy

• D) A method of direct marketing.

What is a press release?

• A news story written by a company

• A personal blog post

• A government announcement

• A fictional story

A company's public relations efforts include putting a (a)   spin on stories.

• negative

• positive

• neutral

• fictional

What was the name of the second pedal launched by McGregor Pedals?

• Crunch Plus Overdrive

• Bass Boost

• Premier Pedal

• MusicRadar Pedal

Match the following press release topics with their descriptions: Charity efforts, Awards, Product launches.

• B

• Recognition of achievements.

• C

• Announcements about new products.

• A

• Initiatives to support communities.

Press conferences are used to gather media outlets to make (a)   announcements.

• Unimportant

• Important

• Casual

• Routine

Match the following types of sponsorships with their examples: Sports, Entertainment, Charities.

• 2-C

• Cardinal Strut for Childhood Cancer

• 1-A

• Local theater production

• 3-B

• Goodyear Cotton Bowl

Which of the following is an example of a large venue sponsorship?

• Comerica Park

• Local community center

• Small art gallery

• Neighborhood park

What is a reason for the growing popularity of sponsorships?

• They are free

• They appeal to specific interests

• They are mandatory

• They reduce costs.

Publicity aims to promote (a)   publicity while minimizing negative media coverage.

• negative

• positive

• neutral

• indifferent