Vocab 4 Review

What is the term for a set of controllable elements or variables that a company uses to influence and meet the needs of its target customers?

• Marketing Mix

• Business Strategy

• Financial Plan

• Customer Service

What is the term for a particular group of consumers at which a product or service is aimed?

• Market Segment

• Target Market

• Consumer Base

• Audience Group

What does the phrase "where you sell your product and the distribution channels you use to advertise to your customers" refer to in marketing?

• Product

• Price

• Place

• Promotion

What is a strategic partnership between two or more brands/organizations to achieve marketing goals called?

• Brand Alliance

• Joint Venture

• Merger

• Collaboration

What does SEO stand for?

• Search Engine Optimization

• Social Engagement Optimization

• Systematic Engine Operation

• Secure Email Organization

What is the purpose of making content optimized for search engines?

• To make content more visually appealing

• To help content show up higher on websites, like Google

• To increase the word count of the content

• To make content more difficult to find

What is a performance-based marketing strategy where an individual promotes products or services?

• Affiliate Marketing

• Direct Marketing

• Content Marketing

• Social Media Marketing

What is the process of researching competitors in your industry called?

• Market Analysis

• Competitor Analysis

• SWOT Analysis

• Financial Analysis

I was assigned a task to go through our company's social media and see what type of posts perform the best. What is this called?

• Audit

• Competitor Analysis

• Research

• Creeping

The good or service being marketed to your target audience is called what?

• Place

• Product

• Influencer