Midterm Exam in Customer Relations

Measures a product or service's worth and compares it to its possible alternatives.

• Customer Remorse

• Customer Value

• Customer Satisfaction

• Customer Retention

Refers to a company's ability to turn customers into repeat buyers and prevent them from switching to a competitor.

• Customer Remorse

• Customer Value

• Customer Satisfaction

• Customer Retention

Refers to the evaluation by customers of how well the value was delivered by the Product.

• Value

• Customer Remorse

• Customer Satisfaction

• Customer Retention

Has to do with how much something is worth, either in terms of cash or importance.

• Value

• Customer Value

• Customer Satisfaction

• Customer Retention

The feeling of regret in response to making a -- usually, expensive -- purchase.

• Customer Remorse

• Customer Value

• Customer Satisfaction

• Customer Retention

The price of your product or service

• Tangible

• Intangible

Installation or onboarding costs

• Tangible

• Intangible

Time invested in buying your product or service

• Tangible

• Intangible

The cost of accessing your product or service

• Tangible

• Intangible

Poor customer experience

• Tangible

• Intangible