TOPIK 4 PEMASARAN

What is the first step in the product sales process?

• Determine the sales location

• Determine the product to be sold

• Implement promotions

• Prepare the sales booth

What are the main factors in setting the selling price of a product?

• Production costs and competitor prices

• Packaging design

• Product color

• Storage location

Which of the following is a suitable sales method for products like cupcakes?

• Selling through social media and physical booths

• Offering monthly subscription services

• Providing products in digital file format

• Advertising products only on television

Why is choosing a strategic sales location important?

• To increase operating costs

• To reduce the number of customers

• To gain higher customer traffic

• To avoid competition

Which of the following is an example of conventional advertising?

• Using social media

• Distributing flyers and posters

• Creating a dedicated website

• Using paid ads on digital platforms

What is the importance of providing a neat and attractive sales booth?

• To increase operational efficiency only

• To attract customer attention and facilitate purchases

• To reduce business costs

• To avoid any customer complaints

What are the advantages of using price negotiation techniques in direct sales?

• Helps sellers charge higher prices than usual

• Allows customers to get products for free

• Adjusts prices according to customer budgets and increases their satisfaction

• Eliminates the need to set fixed prices

What technique is used to encourage customers to buy more products?

• Upselling and cross-selling techniques

• Repackaging techniques

• Lowering prices without strategy

• Selling only one product

Which of the following is an example of online advertising techniques?

• Using posters at night markets

• Advertising products through social media and websites

• Distributing physical catalogs to customers' homes

• Using loudspeakers at sales booths

What is the main purpose of the product sales process?

• To ensure products reach customers effectively and profitably

• To produce the most expensive products in the market

• To prevent competitors from entering the market

• To reduce product quality for easier sales