Introduction to Tourism & Hospitality Marketing

It has grown to be one of the world's largest and fastest-growing sectors.

• Architecture

• Engineering

• Information Technology

• Tourism

For instance, when Daewon plans a trip, he cannot physically inspect the hotel room or the tour package before booking it. This is an example of what characteristic of Tourism Industry, which means can not be experienced before purchase?

• Inseparable

• Intangible

• Variable

• Perishable

Hospitality industry caters for necessities and essentials as opposed to focusing on ideas of luxury, pleasure, enjoyment and experiences,

• TRUE

• FALSE

The following are examples of products/services that a tourist can avail to complete the tourist experience EXCEPT one:

• transportation

• accommodation

• mobile sim card

• food and beverage

Refers to the fact that travel products such as airline seats, hotel rooms, and tour packages cannot be stored or saved for future use. Once the time period for the product has passed, it is gone forever.

• Perishability

• Seasonality

• Suitability

• Inseparability

Which industry does tourism rank alongside as a leading industry?

• Manufacturing

• Healthcare

• IT and telecommunications

• Retail

What does the marketing mix consider when developing products and services?

• Competitor strategies

• Financial performance

• Consumer needs and wants

• Market share

It has progressed from simple trade to manufacturing to sales oriented.

• Advertising

• Marketing

• Promotion

• Social Media

This is also why the prices of most tourism items, such as airlines and resorts, vary throughout the year. Such rate differentials aid in the management of capacity and yield in order to optimize profitability.

• Seasonal

• Substitutable

• Inseparable

• Variable

Which of the following is an example of a high involvement tourism product?

• A souvenir keychain

• A guided tour of a historical site

• A bottle of water

• A postcard