AI & Emerging Technologies Quiz

How does AI personalise customer experiences on platforms like Netflix and Spotify?

• By manually selecting content based on human curators

• By analysing user behaviour and predicting preferences using machine learning

• By showing users only the most popular content worldwide

• By relying on user surveys and direct feedback

What is predictive marketing, and how do brands use it?

• A method where AI forecasts customer needs based on past data

• A way for brands to predict market trends through traditional focus groups

• A strategy that uses TV advertising to anticipate customer preferences

• A manual process of guessing future sales patterns

Which of the following best describes how programmatic advertising works?

• Brands manually buy ad space based on audience insights

• AI automatically bids for and places ads in real time, based on user data

• Advertisers pay a fixed fee for ads that reach a broad audience

• Social media influencers manually choose where ads should be placed

What is hyper-personalisation in AI-driven shopping experiences?

• A feature where customers manually enter all their preferences before shopping

• AI adapting product recommendations, pricing, and messaging in real-time based on live customer data

• A system where brands use email marketing to personalise offers

• A method for grouping customers into broad demographic categories

How is generative AI used in marketing?

• It automates pricing decisions based on inventory

• It creates new content such as product descriptions, videos, virtual influencers, and ad campaigns

• It monitors customer complaints and adjusts brand messaging accordingly

• It manually edits photos and videos for social media campaigns

What is one major risk of deepfakes in marketing?

• They increase brand authenticity and customer trust

• They can be used to mislead customers by creating fake endorsements or manipulated content

• They eliminate the need for AI-driven recommendations

• They make digital marketing strategies more transparent

According to UNESCO’s AI Ethics framework, what is one key concern about AI in advertising?

• AI should always be used to replace human decision-making

• AI can reinforce biases and discrimination in targeted advertising

• AI should only be used for government-related marketing campaigns

• AI has no ethical implications as long as companies use it legally

Should brands always disclose when content is AI-generated?

• Yes, transparency builds trust and allows consumers to make informed decisions

• No, because customers do not care about how content is created

• Only when AI content is used in financial and medical industries

• No, because AI-generated content is legally protected under advertising laws

Which ethical principle does UNESCO recommend for AI-driven customer engagement?

• AI should maximise profits regardless of ethical concerns

• AI systems should be fair, transparent, and accountable

• AI should not be used in customer engagement strategies at all

• AI-generated content should never be fact-checked

How can companies reduce AI bias in advertising and customer targeting?

• By ensuring diverse and representative training data

• By limiting AI use only to specific marketing functions

• By allowing AI to operate without human oversight

• By using AI models from social media platforms without modifications