Types of Innovation Quiz

What is a first mover advantage?

• A firm that avoids competition

• A firm that enters a market last

• A firm that copies existing products

• A firm that makes the initial move into a market

Which of the following is an example of incremental innovation?

• The invention of the airplane

• The introduction of the iPad

• The annual improvements to car models

• The creation of the first smartphone

What type of innovation uses existing technology to create new markets?

• Imitative Innovation

• Creative Innovation

• Breakthough Innovation

• Incremental Innovation

Which company is known for pioneering a user-friendly interface in personal computers?

• Microsoft

• Samsung

• Apple

• Sony

What is a potential disadvantage of being a first mover?

• Guaranteed market success

• Immediate customer acceptance

• Lack of competition

• High costs of product development

Which of the following is an example of disruptive innovation?

• The annual release of new smartphone models

• The introduction of digital cameras

• The transition from top-loading to side-loading washers

• The development of a new car engine

What is the main characteristic of breakthrough innovation?

• Uses existing technology for existing markets

• Uses new technology for new markets

• Improves existing products

• Repackages existing technology

Which company used a foothold strategy by opening a single store in a new country?

• Target

• Walmart

• IKEA

• Amazon

Which of the following is NOT a type of innovation mentioned?

• Imitative Innovation

• Incremental Innovation

• Disruptive Innovation

• Technological Innovation

Which company had a first-mover advantage in China?

• Burger King

• McDonald's

• KFC

• Starbucks