Eduqas Hosp. Impact of media

Which of the following is a type of printed media used in the hospitality and catering industry?

• Television

• Magazines

• Social media

• Podcasts

Answer explanation

Magazines are a type of printed media commonly used in the hospitality and catering industry for advertising, promotions, and sharing industry news, making them the correct choice among the options provided.

What is a positive impact of using social media for businesses in the hospitality sector?

• It is expensive to use.

• It limits customer reach.

• It builds business awareness.

• It decreases customer loyalty.

Answer explanation

Using social media helps businesses in the hospitality sector build awareness by reaching a larger audience, promoting their services, and engaging with potential customers effectively.

Which of the following is a type of broadcasting media?

• Blogs

• Business cards

• Television

• Posters

Answer explanation

Television is a type of broadcasting media that transmits audio and visual content to a wide audience. In contrast, blogs, business cards, and posters are not considered broadcasting media.

What is a negative impact of having a bad reputation on social media for a business?

• Increases customer loyalty

• Attracts new customers

• Decreases customer loyalty

• Builds business awareness

Answer explanation

A bad reputation on social media can lead to decreased customer loyalty, as customers may choose to avoid a business they perceive negatively, impacting repeat business and trust.

Which of the following is a way to promote through the internet?

• Newspapers

• Billboards

• Email

• Posters

Answer explanation

Email is a direct and effective way to promote through the internet, allowing businesses to reach customers instantly. In contrast, newspapers, billboards, and posters are traditional marketing methods not primarily conducted online.

What is a competitive method to attract customers in the hospitality industry?

• Using business cards

• Hosting themed events

• Advertising on radio

• Printing magazines

Answer explanation

Hosting themed events creates unique experiences that attract customers, fostering engagement and loyalty. This method stands out compared to traditional marketing techniques like business cards or radio ads.

Which of the following is a positive impact of media on the hospitality sector?

• Media is always expensive.

• Media can target specific groups easily.

• Media decreases business awareness.

• Media limits customer connection.

Answer explanation

Media can effectively target specific groups, allowing hospitality businesses to reach their ideal customers with tailored messages, enhancing marketing efficiency and engagement.

What is a negative impact of advertising in media?

• It is free of cost.

• It is always effective.

• It is expensive.

• It builds customer loyalty.

Answer explanation

Advertising can be costly, requiring significant financial investment for production and placement. This expense can be a negative impact, especially for smaller businesses that may struggle to afford effective advertising.

Which of the following is an example of internet promotion?

• Radio

• Television

• TripAdvisor

• Posters

Answer explanation

TripAdvisor is an online platform that promotes travel-related content and services, making it an example of internet promotion. In contrast, radio, television, and posters are traditional advertising methods.

What is a benefit of social media for businesses?

• It is an extra cost for the business.

• It attracts new customers.

• It decreases business awareness.

• It limits audience reach.

Answer explanation

A key benefit of social media for businesses is that it attracts new customers. By engaging with a wider audience online, businesses can increase their visibility and reach potential clients effectively.