Tutorial Marketing

Tangible goods that we use to satisfy our wants and needs

• Products

• Services
• Marketing
• Tangible

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

THE 4 P's - product, place, promotion, price

• Price

• Selling

• Target market

• Marketing mix

All of the products a company has available for customers

• project matrix

• product portfolio

• positioning statement

• marketing plan

Describes the nature of the business and the reason it exists.

• SWOT analysis

• marketing strategy

• anthology series

• mission statement

An examination of a business's strengths, weaknesses, opportunities, and threats

• project matrix

• SMART objectives

• SWOT analysis

• product portfolio

BCG Matrix stands for

• Boston College Grade

• Boston Consulting Group

• Boston Consulting Grade

• Boston College Group

Which quadrant shows high relative market share and high industry growth rate ?

• dog

• cash cow

• question mark

• star

The BCG Matrix uses two dimensions which are

• Strength of rivalry and strength of industry

• market growth rate and industry attractiveness

• industry growth rate and relative market share

• level of competition and relative market share

Which of these forces of the environment include the demographic characteristics of the population and its culture? Changes in these forces can have a dramatic impact on marketing strategy.

• Economic Forces

• Technological Forces

• Competitive Forces

• Social Forces