Value Chain Analysis Quiz

What does the term 'value chain' refer to?

• The financial performance of a company

• The sequence of activities involved in creating a product or service

• The marketing strategies used by a business

• The management structure of an organization

Who conceived the concept of the value chain?

• Henry Mintzberg

• Michael Porter

• Peter Drucker

• Clayton Christensen

Which of the following is NOT a primary activity in the value chain?

• Procurement

• After-sales services

• Operations

• Inbound logistics

What is the purpose of value chain analysis?

• To develop marketing strategies

• To assess employee performance

• To understand where opportunities for improvement lie

• To evaluate the financial health of a company

Which of the following is a secondary activity in the value chain?

• Marketing and sales

• Operations

• Human resources management

• Outbound logistics

What can value chain analysis help improve?

• Brand recognition

• Employee satisfaction

• Customer satisfaction

• Market share

What is one potential outcome of conducting a value chain analysis?

• Increased employee turnover

• Lower customer engagement

• Cost reduction

• Decreased product quality

Which of the following is a primary activity related to distribution?

• Operations

• Inbound logistics

• Procurement

• Outbound logistics

What does the 'operations' activity in the value chain involve?

• Turning raw materials into a finished product

• Conducting market research

• Managing supplier relationships

• Marketing the product

Which activity is related to sourcing raw materials?

• After-sales services

• Operations

• Marketing and sales

• Procurement