CA001

IKEA introduced affordable and functional products in India to match collectivist values and price sensitivity, also accounting for small urban homes. Which concept did IKEA apply in its pricing and product strategy?

• Masculinity

• Price transparency

• Glocalization

• Prestige pricing

• Cultural contradiction

Rolex in the UAE symbolizes wealth and high social rank. Higher prices strengthen brand identity and exclusivity. This marketing approach best reflects which pricing trend?

• Cost leadership

• Subscription economy

• Prestige pricing

• Ethical branding

• Consumer identity

Gen Z consumers prefer vintage and second-hand shopping apps to fight fast fashion and support sustainability. This behavior demonstrates which societal trend?

• Anti-consumerism

• Power distance

• Subscription culture

• Performance pricing

• Masculinity

Harley-Davidson riders form communities rooted in shared values and lifestyle identity. The brand plays a central role in social expression. This reflects which concept from Consumer Culture Theory?

• Acculturation

• Marketplace culture

• Esteem needs

• Cultural contradiction

• Separation

Spotify adjusts pricing based on local economies, allowing access while maintaining its brand value. Spotify’s approach is an example of:

• Cultural branding

• Viral marketing

• Personalization

• Purchasing power parity

• Feminine culture

Tesla sells vehicles online, skipping dealerships to control customer experience and messaging. Tesla’s strategy demonstrates:

• Price transparency

• High indulgence

• Glocalization

• Functional hierarchy

• Disruptive innovation

Whole Foods targets eco-conscious consumers who are willing to pay more for ethically sourced, organic products. This business model supports which societal trend?

• Long-term orientation

• Conscious consumerism

• Masculinity

• Hedonic pricing

• Integration

Airbnb’s experience offerings focus on emotions, culture, and personal stories rather than traditional hospitality. This aligns with which trend?

• Experience over ownership

• Power distance

• Functional consumption

• Low uncertainty avoidance

• Feminine culture

Unilever rebranded Fair & Lovely to Glow & Lovely in response to global concerns about colorism. What concept does this brand move illustrate?

• Cultural contradiction

• Assimilation

• Power signaling

• Marketplace culture

• Marginalization

Gift-giving is a deep-rooted cultural tradition in Japan, influencing how and when consumers buy. This behavior demonstrates how culture shapes:

• Brand loyalty

• Price elasticity

• Consumer behavior

• Functional segmentation

• Viral marketing