Week 11 PL activity

What type of decision-making occurs at the operational level?

• Strategic decisions

• Unstructured decisions

• Structured decisions

• Semistructured decisions

Answer explanation

At the operational level, decision-making is primarily structured, involving routine and repetitive tasks that follow established procedures. This makes 'structured decisions' the correct choice.

What is the primary focus of strategic decision-making?

• Employee management

• Daily operations

• Customer service

• Overall strategies and goals

Answer explanation

The primary focus of strategic decision-making is on overall strategies and goals, as it involves long-term planning and direction for the organization, unlike daily operations, employee management, or customer service.

Which system is designed to support managers during the decision-making process?

• Enterprise Resource Planning (ERP)

• Customer Relationship Management (CRM)

• Decision Support System (DSS)

• Transaction Processing System (TPS)

Answer explanation

A Decision Support System (DSS) is specifically designed to assist managers in making informed decisions by analyzing data and presenting actionable information, unlike ERP, CRM, or TPS which serve different functions.

Which of the following is a characteristic of Artificial Intelligence (AI) in decision-making?

• Simulates human intelligence

• Only processes structured data

• Focuses solely on operational tasks

• Eliminates the need for human input

Answer explanation

The correct choice, 'Simulates human intelligence', highlights AI's ability to mimic cognitive functions like learning and problem-solving, which is essential in decision-making. The other options misrepresent AI's capabilities.

Which component of supply chain management focuses on the purchasing of goods?

• Distribution

• Procurement

• Materials management

• Logistics

Answer explanation

Procurement is the component of supply chain management that specifically deals with the purchasing of goods. It involves sourcing and acquiring the necessary materials for production.

What is the main goal of Customer Relationship Management (CRM)?

• To manage supplier relationships

• To increase customer loyalty and retention

• To streamline supply chain processes

• To enhance employee productivity

Answer explanation

The main goal of Customer Relationship Management (CRM) is to increase customer loyalty and retention by effectively managing interactions and relationships with customers.

What type of CRM supports traditional transactional processing?

• Strategic CRM

• Collaborative CRM

• Operational CRM

• Analytical CRM

Answer explanation

Operational CRM focuses on managing customer interactions and supports traditional transactional processing, making it the correct choice for this question.

What does Enterprise Resource Planning (ERP) integrate?

• Only financial data

• Only supply chain operations

• All departments and functions

• Only customer data

Answer explanation

Enterprise Resource Planning (ERP) integrates all departments and functions within an organization, allowing for seamless data flow and collaboration across various areas, not just limited to finance, supply chain, or customer data.

What is a key benefit of using ERP systems?

• Increased redundancy

• Improved data accuracy

• Limited access to information

• Higher operational costs

Answer explanation

A key benefit of ERP systems is improved data accuracy. They integrate various business processes, reducing errors and ensuring that all departments work with consistent and reliable data.

Which of the following is a common feature of analytical CRM?

• Sales management

• Data warehousing technologies

• Customer service automation

• Marketing campaign management

Answer explanation

Data warehousing technologies are essential in analytical CRM as they enable the collection, storage, and analysis of customer data, facilitating insights and informed decision-making. Other options focus on operational aspects.