Products, services, and brands

What is a key characteristic of unsought products?

• They are frequently purchased

• They are not regularly thought of by consumers

• They are always expensive

• They are always on sale

Why might a company choose mass promotion for convenience products?

• To target a niche market

• To reach a wide audience quickly

• To create a luxury brand image

• To reduce production costs

Which of the following best describes the distribution strategy for shopping products?

• Intensive distribution in all available outlets

• Selective distribution in fewer outlets

• Exclusive distribution in a single outlet

• Random distribution without a strategy

What effort is typically involved in purchasing specialty products?

• Minimal effort

• Special purchase effort

• No effort

• Impulsive effort

What role do materials and parts play in industrial products?

• They are used for decoration

• They are used in the final product assembly

• They are used for marketing purposes

• They are used for packaging

Reorder the product and service decisions process

• Branding

• Product/service attributes

• Labeling

• Product support services

• Packaging

Organize these options into the right brand development category

Groups:

(a) Line Extension

,

(b) Brand Extension

,

(c) Multibrands

,

(d) New Brand

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