Senior Unit 1 Review

Which is an example of direct marketing?

• Emailing college kids

• Issuing a press release

• Creating a commercial

Making a focused appeal to a distinct group of guests is a goal of

• Mass marketing

• Target Marketing

The menu is the primary sales tool in a restaurant.

• True

• False

Label the menu mix diagram.

a

b

c

d

Star

Dogs

Plowhorse

Puzzles

The S in SWOT stands for

• Service

• System

• Strength

The O in SWOT stands for

• Organization

• Options

• Opportunities

The T in SWOT stands for

• Turns

• Threats

• Treats

• Type

Put the following menu items in the correct order.

• Entree

• Desserts

• Vegetables

• Appetizers

• Sandwiches