Public Relations chapter 1&2 Quiz

What is Public Relations

• The management through communication of perception and strategic relationships between an organisation and it’s internal and external stakeholders .

• It is the promotion of the products and services of an organisation.

• It is reporting on events in such a way that always favours the organisation

• The act of making information known

Characteristics of Public Relations are;

• It is dynamic

• It is analytical

• It is planned

• It requires evaluation

• All of the above

One of the Functions of Public Relations

• Media Relations

• Financial management

• Legal advice

• Product development

Techniques of Public Relations

• Business knowledge

• Writing

• Editing

• None of the above

• All of the above

Which one of the following is correct?

Two-way asymmetrical communication is;

• One way persuasive communication

• Manufacturing of news

• Communication is imbalanced. Uses persuasion to influence audience behaviour. Used mostly in Marketing & Advertising

• Encourages dialogue with the aim of mutual understanding

Relations Marketing is;

• About forming long-term relationship with customers. Fosters customer loyalty as opposed to transactional one time sales. Emphasis is on customer satisfaction and retention

• The relationship between marketers.

• It is used to defend powerful business people from muck-racking journalism

• None of the above

Stakeholder management is;

• Fosters a good code of conduct and ethics.

• The management of stakeholders by managers in an organisation.

• The process of involving and maintaining good relationships with people who have the most impact on a company’s products or services.

• All of the above

PRISA stands for/is

• Provincial Relation of Institutions of South Africa

• Public Relations Institute of Southern Africa

• All of the above

• None of the above